Fire
Where Passion Becomes Adrenaline
A dedicated vehicle will accompany you throughout the journey,
ensuring comfort, safety, and effortless travel so you can relax and enjoy Italy at its finest.
Chianti Tour
An elegant driving experience through Tuscany’s iconic Chianti hills. From Florence, enjoy scenic roads among vineyards and historic villages, with a refined lunch and tasting of premium wines and local specialties. Start and end in Florence or customize your day with departures or stops in Siena, Chianti, or Val d’Orcia.
Lake Como Tour
A relaxed luxury drive around the full perimeter of Lake Como. Elegant lakeside roads reveal grand villas, timeless villages, and breathtaking views. Includes a curated stop at a prestigious lakeside restaurant. Start and end in Como, or customize from Milan or nearby locations.
Maranello Ferrari Tour
A supercar journey blending performance and heritage. From Florence, drive legendary roads such as Passo della Futa to Maranello, home of Ferrari. The experience includes a private Ferrari Museum visit and lunch at Il Cavallino Restaurant, before a scenic return to Florence.
Luxury Incentive Travel
We design bespoke incentive journeys throughout Italy for select groups. From luxury hotels to exclusive activities and premium vehicles, every detail is curated to reward, inspire, and create unforgettable memories.